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The core value at the heart of this brand, is to provide something uniquely special for the first time. The brand name refers to the old Greek word 'MUSE ', the source of artistic inspiration.

The Muses are the inspirational goddesses of litterature, science and the arts in Greek mythology. They were considered the source of knowledge embodied in the poetry, lyric songs, and myths that were related orally for centuries in these ancient cultures. They were later adopted by the Romans as a part og their pantheon. In current English usage, "muse" can refer in general to a person who inspires an artist, writer or musician.